A corporate website can serve many purposes, so before designing one we must make up our mind. It can be an official one for viewer awareness or it can have intrinsic business interests linked, or it can be amalgamation of both. E-commerce sites have exploded business opportunities for companies. A localized company can now reach to an international customer without any strong infrastructure and do business with that person. So the visible customer base of a net based company is many times more than an ordinary one and care should be taken to maintain this advantage. So internet is conventional marketing with easy operation and multiplied benefits. Well heeled customers of a good brand can shift to a smaller company simply if the latter have an option of conducting their business over the net and so saves a lot of time and labor of the customer.
The basics of corporate web design remain same. A fast loading page even for a dial up connection, smart, columned, clear content, easy navigation through the site, sidebar for thorough information are some of them. It is to be remembered always that with increased viewers both the revenue and the competition grows manifold, so all actions should encounter that. While designing a site corporate logo or slogan or such if is there, should be brought into prominence on the front page in the top part to help the customer identify with the site. Front page should have small, clear text to describe the company and businesses that it has. Navigation to other parts of the site has to be smooth and the business area of the site should be easiest to operate as confusion there will cost you revenue. Payment options should be broad to cover as many customer options as possible. Product display or briefings are the only portions where elaborations are necessary to avoid confusion. Details about modes of delivery have to be given for choice. A prominent section for feedback is a must. Listening to your customer is the way to upgrade your product.
Picture of products is another factor to attend to as it shows the customer product packaging, different stock keeping units for utility, and their appearance. It is necessary for some customers to see the product before buying, pictures do that. A few pages or a section can be segregated for products only, with a link in the sidebar.
With internet explosion websites are an unique growth engines for corporates so take care to grow them.
Walton Street Web Design is a Chicago web design company with years of professional expertise and experience in designing corporate websites.
The basics of corporate web design remain same. A fast loading page even for a dial up connection, smart, columned, clear content, easy navigation through the site, sidebar for thorough information are some of them. It is to be remembered always that with increased viewers both the revenue and the competition grows manifold, so all actions should encounter that. While designing a site corporate logo or slogan or such if is there, should be brought into prominence on the front page in the top part to help the customer identify with the site. Front page should have small, clear text to describe the company and businesses that it has. Navigation to other parts of the site has to be smooth and the business area of the site should be easiest to operate as confusion there will cost you revenue. Payment options should be broad to cover as many customer options as possible. Product display or briefings are the only portions where elaborations are necessary to avoid confusion. Details about modes of delivery have to be given for choice. A prominent section for feedback is a must. Listening to your customer is the way to upgrade your product.
Picture of products is another factor to attend to as it shows the customer product packaging, different stock keeping units for utility, and their appearance. It is necessary for some customers to see the product before buying, pictures do that. A few pages or a section can be segregated for products only, with a link in the sidebar.
With internet explosion websites are an unique growth engines for corporates so take care to grow them.
Walton Street Web Design is a Chicago web design company with years of professional expertise and experience in designing corporate websites.
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